Everybody wants to be an entrepreneur. To be their own boss, set their own hours, and escape the rat race.
A lot of times, people get excited about entrepreneurship because they want to work less.
If that’s your goal, you probably shouldn’t become an entrepreneur.
Building your own brand takes extreme ownership. Everything is on you. Every decision is yours, and with each choice you make, the future of your company could be at stake. That’s a lot of pressure.
There is no clocking in and clocking out. No one’s going to hold you accountable. You won’t get fired for playing hooky. But if you don’t put in the time, your business will fail.
So, if you’re a self-starter who enjoys the process of building something, and you understand that in order to succeed, you have to create some kind of value, you probably have what it takes to build a brand.
If you want to work less, entrepreneurship probably isn’t for you.
John Ciannello 